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Case Study:

The
ClickUp
Story

​​ClickUp is a leading productivity platform helping teams streamline work and stay organized. To stand out in a crowded market, they embraced a bold approach: creating short, comedy-driven videos that poke fun at corporate life while showing how ClickUp makes work easier. They partnered with us to bring this vision to life—and the results spoke for themselves. Together, we launched campaigns that earned millions of views, skyrocketed engagement across TikTok, YouTube, Instagram and LinkedIn, and built a loyal following. By blending humor with relatable storytelling, ClickUp captured attention and strengthened its reputation as both useful and entertaining.

Despite rapid growth in the product management software industry, ClickUp’s early social media videos struggled to gain traction. Views and engagement were low, and content wasn’t breaking through the crowded productivity space. When we partnered with ClickUp and leaned into memes and comedy about corporate life, everything changed. Engagement skyrocketed, views climbed into the millions, and their brand became more relatable and shareable across TikTok, YouTube, Instagram and LinkedIn.

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2023 → 2025

🚀 +1000% increase in average video views

👀 1.6B total views across TikTok, Instagram, and LinkedIn (2023–2025)

💬 30x more comments & shares compared to pre-2023 content

2023 → 2025

📈 1M+ new followers gained

🔁 Content shared 4x more than in 2023 baseline

🎯 Best-performing video hit 75M views organically in 2024

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